It’s All About The Commercials Throughout The Big Game

Most Talked-About Moments From the 2018 Super Bowl

The 2018 Super Bowl was full of memorable moments. The Philadelphia Eagles beat the New England Patriots giving the team its first Super Bowl title.

There was plenty of excitement both off and on the field. There was Pink’s national anthem performance, Justin Timberlake’s halftime show and, of course, plenty of commercials.

There were funny commercials throughout the big game, too. For instance, Eli Manning and Odell Beckham, Jr. choreographed a whole “Dirty Dancing” routine (complete with a Patrick Swayze lift), and Morgan Freeman and “Game of Thrones” star Peter Dinklage promoted Doritos and Mountain Dew by lip-syncing to Missy Elliot.The phenomenon is a result of the game’s extremely high viewership and wide demographics: Super Bowl games have frequently been among the United States’ most watched television broadcasts, with Nielsen having estimated that Super Bowl XLIX in 2015 was seen by at least 114.4 million viewers in the United States, surpassing the previous year’s Super Bowl as the highest-rated television broadcast in U.S. history. As such, advertisers have typically used commercials during the Super Bowl as a means of building awareness for their products and services among this wide audience, while also trying to generate buzz around the ads themselves so they may receive additional exposure, such as becoming a viral video. There were a ton of celebrity cameos in other ads, too. Chris Pratt bared his abs in an ad for Michelob Ultra and Tiffany Haddish showed the pains of not shopping local in a spot for Groupon.

Super Bowl commercials have become a cultural phenomenon of their own alongside the game itself; many viewers only watch the game to see the commercials,[3] national surveys (such as the USA Today Super Bowl Ad Meter) judge which advertisement carried the best viewer response, and CBS has aired yearly specials since 2000 chronicling notable commercials from the game. Super Bowl advertisements have become iconic and well-known because of their cinematographic quality, unpredictability, surreal humor, and use of special effects. The use of celebrity cameos has also been common in Super Bowl ads. A number of major brands, including Budweiser, Coca-Cola, Doritos, GoDaddy and Master Lock, have been well known for making repeated appearances during the Super Bowl.

The prominence of airing a commercial during the Super Bowl has also carried an increasingly high price: the average cost of a 30-second commercial during the Super Bowl has ranged from $37,500 at Super Bowl I, to around $2.2 million at Super Bowl XXXIV in 2000, and by Super Bowl XLIX in 2015, had doubled to around $4.5 million. The cost of advertising during the Super Bowl has reached a point that some companies may not be able to recoup their costs from the resulting revenue. Some commercials airing during, or proposed to air during the game, have also attracted controversy due to the nature of their content.

1st Quarter

  • Watch the first 'Skyscraper' trailer, featuring Dwayne JohnsonPlay Video

    0:45
    Watch the first ‘Skyscraper’ trailer, featuring Dwayne Johnson
  • 'It's a Tide ad,' with David HarbourPlay Video

    0:45
    ‘It’s a Tide ad,’ with David Harbour
  • Doritos & Mountain Dew: Peter Dinklage and Morgan Freeman battlePlay Video

    1:00
    Doritos & Mountain Dew: Peter Dinklage and Morgan Freeman battle
  • Ucool - Heroes Arena: Play for freePlay Video

    0:15
    Ucool – Heroes Arena: Play for free
  • Skechers: Howie Long gets an upgradePlay Video

    0:15
    Skechers: Howie Long gets an upgrade
  • Watch the full trailer for Hulu's 'Castle Rock'Play Video

    0:30
    Watch the full trailer for Hulu’s ‘Castle Rock’
  • Wendy's fresh beef burgersPlay Video

    0:30
    Wendy’s fresh beef burgers
  • A group of vikings journey to Minnesota -- and back homePlay Video

    1:00
    A group of vikings journey to Minnesota — and back home

2nd Quarter

  • Persil: 'Game Time Stain'Play Video

    0:00
    Persil: ‘Game Time Stain’
  • TurboTax: 'Thing under the bed'Play Video

    0:30
    TurboTax: ‘Thing under the bed’
  • Chris Hemsworth and Danny McBride explore Australia in 'Dundee'Play Video

    1:00
    Chris Hemsworth and Danny McBride explore Australia in ‘Dundee’
  • Ram: 'Built to serve'Play Video

    1:00
    Ram: ‘Built to serve’
  • Squarespace: 'Make it happen,' starring Keanu ReevesPlay Video

    0:30
    Squarespace: ‘Make it happen,’ starring Keanu Reeves
  • Michelob Ultra: 'Perfect Fit,' with Chris PrattPlay Video

    0:00
    Michelob Ultra: ‘Perfect Fit,’ with Chris Pratt
  • Febreze: 'Super Bowl meet Dave'Play Video

    0:30
    Febreze: ‘Super Bowl meet Dave’
  • Pringles: 'Wow,' featuring Bill HaderPlay Video

    0:30
    Pringles: ‘Wow,’ featuring Bill Hader

Halftime

  • Verizon honors first responders with 'Answer the call'Play Video

    1:00
    Verizon honors first responders with ‘Answer the call’
  • Watch the new 'Jack Ryan' trailerPlay Video

    1:00
    Watch the new ‘Jack Ryan’ trailer
  • 'This is the Pepsi'Play Video

    0:30
    ‘This is the Pepsi’
  • Toyota Tundra: 'Full coverage'Play Video

    1:00
    Toyota Tundra: ‘Full coverage’

3rd Quarter

  • Kraft: 'Famliy Greatly'Play Video

    0:29
    Kraft: ‘Famliy Greatly’
  • Rhett and Link star in Wix.com's 'Big Game Ad'Play Video

    0:30
    Rhett and Link star in Wix.com’s ‘Big Game Ad’
  • Toyota: 'Mobility for all'Play Video

    0:30
    Toyota: ‘Mobility for all’
  • T-Mobile: '#LittleOnes'Play Video

    1:00
    T-Mobile: ‘#LittleOnes’
  • Watch the new 'Avengers: Infinity War' trailerPlay Video

    0:30
    Watch the new ‘Avengers: Infinity War’ trailer
  • Blacture.com: 'Be celebrated'Play Video

    0:30
    Blacture.com: ‘Be celebrated’
  • Kia Stinger: 'Feel Something'Play Video

    1:00
    Kia Stinger: ‘Feel Something’
  • Intuit: 'Noise in the attic'Play Video

    0:30
    Intuit: ‘Noise in the attic’

4th Quarter

  • David Harbour stars in 'It's yet another Tide ad again'Play Video

    0:15
    David Harbour stars in ‘It’s yet another Tide ad again’
  • Jeep: 'Anti-Manifesto'Play Video

    0:30
    Jeep: ‘Anti-Manifesto’
  • Stella Artois/Water.org: 'Taps'Play Video

    0:30
    Stella Artois/Water.org: ‘Taps’
  • Hyundai: 'Hope Detector'Play Video

    0:59
    Hyundai: ‘Hope Detector’
  • Coca-Cola: 'Wonder of Us'Play Video

    1:00
    Coca-Cola: ‘Wonder of Us’
  • What happens when Alexa loses her voice? These celebs save the dayPlay Video

    1:30
    What happens when Alexa loses her voice? These celebs save the day
  • Groupon: 'Stick It' with Tiffany HaddishPlay Video

    0:30
    Groupon: ‘Stick It’ with Tiffany Haddish
  • Chris Pratt tries to stand out in Michelob Ultra commercialPlay Video

    0:30
    Chris Pratt tries to stand out in Michelob Ultra commercial

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