Bollywood’s “Dilwale Dulhania Le Jayenge” sets records, gets extension

Dilwale Dulhania Le Jayenge

After almost 20 years, a popular Bollywood film is ending its record setting run.  Or is it?
 

The beloved film that was ending its record-breaking 1,009-week run at a Mumbai cinema will now keep rolling after a public outcry for its continued screening.
 

The romantic comedy “Dilwale Dulhania Le Jayenge”, which translates as “The Brave-Hearted Will Take The Bride”, first began showing at Mumbai’s Maratha Mandir cinema on October 20, 1995 when its star Shah Rukh Khan was still a relative unknown.
 

The film tells the tale of two expatriate Indians living in Britain who meet and fall in love on a trip to mainland Europe.

 

Shah-Rukh-Khan

“It’s been 20 years for this film and I feel honored that I was part of this film,” said the actor, who is now one of Bollywood biggest stars.
 

The movie went on to become one of the best-loved of all Bollywood blockbusters and matinees at the Maratha Mandir continued to attract steady audiences, but following celebrations marking the 1,000-week landmark, it was decided to halt the show’s unprecedented run after a reported drop-off in audiences.
 

Dilwale-Dulhania-Le-Jayenge-1000-weeks
 

The news of the last screening however prompted a flood of requests to keep it going, said production house Yash Raj Films.

 

 

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