After almost 20 years, a popular Bollywood film is ending its record setting run. Or is it?
The beloved film that was ending its record-breaking 1,009-week run at a Mumbai cinema will now keep rolling after a public outcry for its continued screening.
The romantic comedy “Dilwale Dulhania Le Jayenge”, which translates as “The Brave-Hearted Will Take The Bride”, first began showing at Mumbai’s Maratha Mandir cinema on October 20, 1995 when its star Shah Rukh Khan was still a relative unknown.
The film tells the tale of two expatriate Indians living in Britain who meet and fall in love on a trip to mainland Europe.
“It’s been 20 years for this film and I feel honored that I was part of this film,” said the actor, who is now one of Bollywood biggest stars.
The movie went on to become one of the best-loved of all Bollywood blockbusters and matinees at the Maratha Mandir continued to attract steady audiences, but following celebrations marking the 1,000-week landmark, it was decided to halt the show’s unprecedented run after a reported drop-off in audiences.
The news of the last screening however prompted a flood of requests to keep it going, said production house Yash Raj Films.